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Oomoyo vs Life360
The everyday family map, with locations only your family can read.
Life360 is the best-known family location app. At the end of 2025 about 95.8 million people used it each month, 47% of them outside the US [1]. It has a map, places, location history, SOS, battery alerts and driver reports, and its memberships add crash detection and more [9]. Oomoyo is newer and smaller. It covers the everyday part: a map, places with arrive and leave alerts, check-in deadlines, SOS and history. Where the two differ is who can read the locations and how each company earns money.
Differences that matter
Who can read your family's locations
With Oomoyo your phone encrypts your location before it leaves the phone, using Messaging Layer Security, an open standard (RFC 9420). Oomoyo's servers store and pass on scrambled data, and only your family's own devices can read it. The server still sees when a phone last checked in, deadline times and days (not the place), the SOS flag and push tokens. Life360's privacy policy says it collects precise location with your consent and licenses it to select business partners for their own advertising and monetization, and it carries the notice "We may sell your sensitive personal data" [4][5]. The same policy says Life360 does not share or sell personal information of members it knows are under 18 [4]. Life360 does not offer end-to-end encryption for locations [5].
How each company earns money
Oomoyo's only income is the subscription. It shows no ads and has no data partners. Life360 sells memberships and it also sells advertising. In the first quarter of 2026 it reported 19.7 million US dollars of advertising revenue, up 329 percent on a year earlier, after closing its purchase of the ad-tech company Nativo on 2 January 2026 [1][3]. Its 2026 stockholder letter says its "first-party family location data" powers targeting for brands, and that "over the long term" it believes advertising revenue "can rival the scale of subscriptions" [2]. One of its membership levels lists an ad-free experience [9]. Life360 says it never targets ads to members it knows are under 18 and excludes sensitive places such as schools and health care facilities [6]. Its 10-K adds that about 7% of its revenue in each of 2023, 2024 and 2025 came from selling data insights, which it describes as aggregated, non-personally identifiable data [1].
What a company can be made to hand over
Life360, Inc. is incorporated in Delaware, has its principal executive office in California and relies on Amazon Web Services for computing, network and databases [1]. US law lets US authorities require a US provider to disclose data "within such provider's possession, custody, or control, regardless of whether" it is stored "within or outside of the United States" [11]. We do not say that has happened to Life360. For phone locations, Oomoyo has only scrambled data to hand over. Oomoyo is proudly EU-hosted: our servers run in the EU, under EU privacy law.
How they compare
| Feature | Oomoyo | Life360 |
|---|---|---|
| End-to-end encryption | Phones: end-to-end encrypted. A linked browser carries the label "Linked browser". | No. Life360 does not offer end-to-end encryption for locations [5] |
| Who can read locations | Only your family's devices. The server sees check-in times, deadline times, the SOS flag and push tokens. | Life360 collects precise location with consent and may license it to select business partners [4][5] |
| Business model and data sales | Subscription only. No data partners. | Memberships, advertising (19.7 million US dollars in the first quarter of 2026) and data insights (about 7% of revenue in each of 2023 to 2025, aggregated and non-personally identifiable) [1][3] |
| Ads and trackers | No ads. No third-party analytics or crash SDKs in the apps. | Advertising business; one membership level lists an ad-free experience [3][9] |
| Where data is stored | Proudly EU-hosted. Our servers run in the EU, under EU privacy law. | A company in Delaware and California that relies on Amazon Web Services for computing, network and databases [1] |
| History | The guardian picks how long history is kept, from none to forever; every member can choose less for their own data and delete it. | 7 or 30 days, depending on the membership level [9] |
| Places and alerts | Places with arrive and leave alerts, and check-in deadlines such as "tell me if Mila is not at School by 08:15". | Place alerts; up to 5 places on the lower membership level, unlimited on the higher [9] |
| SOS | Alerts your family with your live position. It does not call the emergency services; if you are in danger, call 112. | SOS sends a silent help alert with your location to your Circle and emergency contacts; crash detection and premium SOS alerts on a membership [9] |
| Devices and watches | Phones, and trackers that encrypt their own reports ("Encrypted on the device"). Kids' 4G watches ("Encrypted on arrival") only on a paid self-hosted server whose operator turned the watch receiver on. | Phones, plus Tile and Pet GPS hardware [1] |
| Share links | A temporary link for a babysitter or grandparent, labelled "Shared by link". | Yes. Temporary location sharing makes a secure link that opens in a browser without the Life360 app and shows your live location, battery and recent activity. You pick 1, 4 or 8 hours or until the end of the day, and can stop earlier [10] |
| Web access | A linked browser shows the map and does the lighter jobs; it cannot send an SOS or let people in. | A temporary sharing link opens in a browser and shows one person's live location, battery and recent activity [10] |
| Platforms | iPhone and Android, plus the web console as a Linked browser. | iPhone and Android [9] |
| Open source | The server is open source under AGPL-3.0, and you can run it yourself. | No |
When Life360 may suit you better
- You want driving reports, crash detection or roadside help. Life360 has driver reports (speed, phone use, hard braking) and crash detection on its memberships [9]. Oomoyo does not have them and is currently not planning to offer them.
- You want a tracker for keys or a pet. Life360 sells Tile and Pet GPS devices [1]. Oomoyo does not find lost items.
- Your whole circle already uses Life360 and the ads and data terms do not bother you. Switching means everyone installs a new app and agrees again on their own phone.
Questions
Does Oomoyo do everything Life360 does?
No. Oomoyo covers a map, places, arrive and leave alerts, check-in deadlines, SOS and history. It has no driving reports and no crash detection, and is currently not planning to offer them. It has no hardware to buy.
Did Life360 sell my family's location?
History first. In December 2021 The Markup reported that Life360 sold precise location data to about a dozen data brokers, and Life360's chief executive confirmed "approximately one dozen data partners" [7]. Location data sales were nearly 20% of Life360's revenue in 2020, 16 million US dollars, with a further 6 million US dollars from Arity [7][8]. Life360 said it was not aware of any case where its data was traced back to individuals [7]. In January 2022 it said it would phase out all of its location data deals except with Allstate's Arity, and sell aggregated data to Placer.ai [8]. Today its 10-K describes the data it sells as aggregated and non-personally identifiable [1], and its privacy policy still says it may sell sensitive personal data [4][5].
Life360 says it protects under-18s. Isn't that enough?
Life360 says it does not share or sell personal information of members it knows are under 18 and does not target them with ads [4][6]. That promise is about members under 18; adults in the same circle are not covered by that sentence. A parent who does the school run every day also leaves a pattern that matches the child's routine. That last point is our reasoning, not a finding from any source. With Oomoyo the server cannot read either person's location.
Where does Oomoyo keep my data, and what does it see?
Proudly EU-hosted. Our servers run in the EU, under EU privacy law. What Oomoyo stores is sealed so only your family's devices can read it. The content of your updates and your IP address are never seen. Online times and which groups an account updates and reads are seen live and never kept. Who sent which update, who is in which group and presence records are never kept.
What if the police ask Oomoyo for data?
For phone locations Oomoyo can hand over only scrambled data it cannot read. It can also be asked for what it does see, which is described in the answer above.
Can I move my family over?
Each person joins on their own phone and accepts for themselves. Oomoyo runs on iPhone and Android, so everyone can join on the phone they have.
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Sources
Facts about other products on this page come from these sources, read on the date shown.
- Life360, Inc. Form 10-K for 2025
- Life360 2026 proxy statement (DEF 14A), stockholder letters
- Life360 Q1 2026 shareholder letter (8-K exhibit 99.2)
- Kidsburgh: Life360 bought an advertising company in January. Here's what parents need to know
- Life360 Privacy Policy
- AdExchanger: Inside Life360's plan to build an ad platform on top of Nativo
- The Markup: The popular family safety app Life360 is selling precise location data on its tens of millions of users
- The Markup: Life360 says it will stop selling precise location data
- Locatie delen met Life360, Dutch App Store listing
- Temporary Location Sharing, Life360 Support
- 18 U.S.C. § 2713, Required preservation and disclosure of communications and records
Life360, Google, Google Maps, Find Hub, Family Link, Android, Apple, iPhone, Find My, Apple Watch, WhatsApp, Meta, Traccar, Traccar Client, Traccar Manager and Hetzner are names or trademarks of their owners. Oomoyo names them only to identify their products and is not connected with them. Facts about other products come from the sources listed on this page, read on the date shown. Products change; check the source if a detail matters to you.